In this episode of Titan Talks, Jonathan Stern interviews Jack McLiver, owner of Lake Huron Lawns. Jack discusses his transition from employee to entrepreneur, highlighting that the desire to have more family time and provide for them drove his decision. He began his landscaping and snow removal business part-time during the COVID-19 pandemic, inspired by a lawn maintenance YouTube channel and growing it amidst job scarcity from the recession. Jack shares the importance of using technology and software tools, focusing on customer service, and faster response times to inquiries. Lastly, he mentions the challenges of balancing time and the cost of equipment but takes pride in his company’s growth and the personal development of his employees.