In this episode of Titan Talks, host Jonathan Stern interviews Jeff Wraley, the founder and CEO of Groundwork, a platform designed to streamline the sales process for contractors. Jeff discusses his journey into the home service industry, the features and benefits of Groundwork’s text and video collaboration tool, and the future of the industry with the increasing demand for technology in the process. Jeff also shares advice for starting businesses and refining pricing models, as well as some of the challenges faced by Groundwork.